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Defensive Registration & Brand Parity
Brand Guard & Legal
Apr 28
Protecting an NZ brand in Australia requires a proactive defensive registration strategy, primarily ...
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Asset Recovery & Cybersquatting
Brand Guard & Legal
Apr 19
To buy a domain owned by someone else, first identify the registrant using a WHOIS lookup tool. If...
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Trademarks vs. Domains
Brand Guard & Legal
Mar 17
No, a registered trademark does not automatically protect or reserve a domain name in...
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Trademark vs. Domain
Brand Guard & Legal
Feb 28
A domain name is strictly a digital address used to locate a website, whereas a trademark provides l...
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Cyber-squatting Laws
Brand Guard & Legal
Feb 27
Cybersquatting in New Zealand refers to the bad-faith registration of a domain name that is identica...
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