We’ve all heard the term “domain name” before. But what is it? What is the guy on the TV telling us to buy? Well we will let you what is a domain name and what all the fuss is about.
Domain name also know as website name is a distinct subset of the internet with addresses sharing a common suffix or under the control of a particular organization or individual. Every website on the internet has a distinctive IP address that helps you locate the website. But these IP addresses can be a tad tricky to remember.
That’s where the DNS (Domain Name System) come in. DNS is a system that converts IP addresses into simple recallable names. In simple words, a domain name refers to the name of your website which helps you find it and identify it on the internet, for example, in www.domainbrokers.co.nz, “domainbrokers” is the domain. With the help of domain name, people can easily access your website.
Types Of Domains :
What most people are unaware of, is that there are two types of domains. They are, Second-Level Domains (SLDs) and Top-Level Domains (TLDs). SLD is a part of the domaim name that comes right before TLD. In example.nz, “example” is the SLD and “.nz” is the TLD, which is also called an “extension”.
We all access the internet everyday with hours on end. It has become an integral part of our civilization. For better or worse? That’s up for debate. We all access different kinds of websites for different reasons everyday. According to a study done in 2020, google gets more than 60,000 searches per second. That’s right, per second. That’s 5.4 billion searches per day and that’s approx. 2 trillion searches per year. It is certainly a very huge number.
What does this tell us? : It only tells us that without the websites that exist today on the internet, our world would look a lot different and not for the better. Let’s have a look into the world of domain in New Zealand.
.COM Extension :
One of the most used extension is .com which isn’t a surprise. Approx. 43% of all the websites that are running on the internet, have this extension. Hence, it is a popular and more obvious choice. But if you’re looking to attract the local audience, .nz might be the best extension option for you. It is proven that the extension has nothing to do with the traffic that you might get on your site. So, you can peacefully choose .nz over .com any day.
.NZ TLD :
Introduced and administered in 2014 by InternetNZ, .nz TLD is the internet country code for New Zealand. This is the ideal extension to cater to the locals of New Zealand. The registration process for .nz extension is the same as any other domain registration.
Domain name is an integral part of our lives in New Zealand and is likely to continue in the near future. Knowing what is domain name and how it works is essential to getting online. Hope this article has helped you understand the basics of what is a domain name
